1. Who We Are

ValueMyMotorhome is a trading name of Value My Ltd (“we”, “us”, “our”).

For the purposes of data protection law, Value My Ltd is the data controller responsible for your personal data.

If you have any questions about this policy or how we handle your data, you can contact us using the details provided on our website.

2. What Information We Collect

When you submit a valuation request or contact us, we may collect:

Personal Information

• Full name

• Address

• Email address

• Telephone number

Vehicle Information

• Registration number

• Make, model and year

• Mileage

Condition details

• Service history

• Finance status

• Transaction & Verification Information (if you proceed with a sale)

• Proof of identity (e.g. passport or driving licence)

• Proof of address

• Vehicle ownership documents

• Bank details for payment

• Finance settlement information

We only collect information that is relevant and necessary for the valuation and potential purchase of your vehicle.

3. How We Use Your Information

We use your personal data to:

• Provide a free vehicle valuation

• Contact you regarding your valuation enquiry

• Arrange inspection and collection (if applicable)

• Process payment for purchased vehicles

• Carry out identity verification and Anti-Money Laundering (AML) checks

• Comply with legal and regulatory obligations

• Improve our services and customer experience

We will not use your information for unrelated purposes.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

• Contractual necessity – to provide a valuation and complete a vehicle purchase

• Legal obligation – to comply with Anti-Money Laundering and regulatory requirements

• Legitimate interests – to respond to enquiries and operate our business efficiently

• Consent – where you have agreed to be contacted

5. Marketing Communications

We will only contact you regarding your valuation enquiry unless you have explicitly opted in to receive marketing communications.

You can opt out of marketing communications at any time by contacting us or using the unsubscribe option in our emails.

6. Anti-Money Laundering & Identity Verification

As a motor vehicle dealer, we may be required to verify your identity and ownership documentation before completing a purchase.

This may involve:

• Reviewing identity documents

• Verifying proof of address

• Checking finance status

• Conducting necessary compliance checks

If we are legally required to do so, we may share information with relevant authorities for the purposes of preventing fraud or financial crime.

7. How We Store & Protect Your Data

We take appropriate technical and organisational measures to protect your personal data against:

• Unauthorised access

• Loss

• Misuse

• Alteration

• Disclosure

Access to your personal data is restricted to authorised personnel only.

8. How Long We Keep Your Data

We retain personal data only for as long as necessary to:

• Fulfil the purpose for which it was collected

• Meet legal, accounting, or regulatory requirements

Where a sale is completed, certain records may be retained to comply with tax and Anti-Money Laundering legislation.

If you do not proceed with a sale, your data will not be kept longer than necessary for business and compliance purposes.

9. Sharing Your Information

We may share your data with:

• Finance companies (where finance settlement is required)

• Professional advisers (legal, accounting or compliance)

• Identity verification providers

• Regulatory or law enforcement authorities where required

We do not sell or rent your personal data to third parties.

10. Your Rights

Under UK data protection law, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request erasure of your data (where legally permitted)

• Restrict or object to certain processing

• Withdraw consent (where processing is based on consent)

• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of your rights, please contact us using the details on our website.

11. Cookies

Our website may use cookies to improve user experience and website performance. Further details are provided in our Cookie Policy.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.